The Beer Necessities is a beer blog out of Anheuser-Busch's "The High End". The blog explores craft beer in a non-pretentious way, tapping into an audience that may be interested in it's content but not fully immersed in beer culture. The branding is an approach to bring a more lifestyle feel to the website and content, combining an almost "high fashion" vibe with cultural beer content, allowing flexibility to expand into e-commerce. The full live site can be found at https://thebeernecessities.com/
