K-Y needed to launch Touch, a product that doubles as a massage creme and lubricant. To do this we created a beautiful 30 second spot shot by Calium Mcdermid, as well as a full interactive digital experience that allows the user to switch between points of view of the man and woman. I also redesigned the homepage of the website, and created a full blown digital experience to follow the interactive video. We used social to push to the website and built out custom players for pre-roll media buys that allowed the user to explore the interactive video without ever leaving the page.
