Project Orphans is an awesome organization based out of Tulsa Oklahoma that serves orphans and widows in Uganda. In 2017 they needed their gala booklet designed for their biggest fundraising event of the year. Through Starthatching, we were able to connect and get them the materials they needed to keep changing the world!

Check out their mission at www.projectorphans.org

Hershey's Caramels is a new product creation by The Hershey Company. In order to launch the product, we did a full scale social campaign along with TV, website, and an influencer program, bringing lifestyle and appetite appeal to the forefront of the design. 

The most prominent part of this project was how to treat the recipe information, something that we wanted to address with Hershey's across all of their brands. We used iconography and a graphic approach to help break up the heavy content and give the user a tablet friendly experience that allows for quick overviews and an easily scannable layout.

The site has been build for desktop as well as mobile and goes live June 1

Lets be honest, the PBR that was sitting in my fridge needed a face lift. This rebrand brings back Pabst, PBR’s original name. It targets an older audience, giving it a more modern upscale look without losing the feeling of being young. This allows PBR to continue to be marketable toward the college student and the college student’s dad, all at one time.

Don Julio is a beautiful brand to work on, rich with an amazing heritage and a depth of craft that we were challenged to bring to life on Instagram. We shot these videos in-house on a low budget, creating that rough luxury look on a worn wooden background, allowing us to bring taste appeal and subtle branding to our loyalists.

Check out the full instagram: https://instagram.com/donjuliotequila/

Working on Covergirl's social and digital platforms for over a year, designing for their website presented a unique challenge in combining lifestyle imagery with an e-commerce platform. The ultimate goal is to drive to purchase however, bringing the brand voice and tone to the forefront of the design in order to really speak to our audience in a meaningful, conversational tone became equally as important.

The Burden Ball is a packaged stress ball sponsored by JP Morgan. Inspired by my father’s, secret, million dollar retirement fund that I absolutely know he’s hiding, the burden ball is directed toward middle aged adults dealing with life’s stresses. The inside of the packaging holds products that have to do with a specific stress, as well as quirky tips on how to deal with these things without heavily medicating yourself.